What makes a brand feel professional
Small design choices compound into a professional feeling — here’s what to focus on.
Small design choices add up. Professional brands feel intentional because their pieces fit together.
This article walks through the practical things that make a brand feel put-together and trustworthy.
Typography
Consistency in typography matters more than clever fonts. Use a small, well-scaled system and stick to it.
Spacing
Good spacing creates rhythm. It helps users parse groups of content quickly.
Photography
Use real photos when possible — stock shots often feel generic.
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Designing for Real People, Not Dribbble
Design that only works in a mockup fails the moment it meets real users. Here’s why usability, clarity, and restraint always beat visual flair.